When people download RedLaser, their first inclination is to scan the closest product with a bar code. Our database records of first scans then gives a picture of what our users have close at hand upon first getting the application. The categories aren’t big surprises — sodas, media (like books and movies), cigarettes, and electronics.
However, we have been surprised to find that these first scans vary dramatically between our two largest platforms.
Android Initial Scans
Android users, we’ve discovered, have cigarettes and soda as 57% of their first scans, while those categories only make up 29% of the first scans for iOS users — instead, vastly more likely to scan electronics and twice as likely to scan media — particularly games and movies.
While within these categories, similar items are popular, we did notice one other important difference–soda preference. Android RedLaser users not only prefer soda, they prefer more sugary sodas compared to their iOS-using peers.
* SSR: Soda Scan Ranking