RedLaser users are, typically, store shoppers — local prices are a cherished feature, and millions of people use our app in retailers across the world every month. We hear about RedLaser hacks all the time, where people use RedLaser to take advantage of price match policies, or conduct comparison research to get the best deal. With the newest version of RedLaser, we set out to make the in-store experience even more useful.
RedLaser in-store is live in Best Buy locations across the United States! Here’s how it can help you shop better.
Deals by store
It all starts in the parking lot. We’ve added a “Deals” tab which lets you browse awesome deals by store. Just click a store’s logo — or browse a more complete list of hundreds of stores — and you’ll get all the most recent deals.
We show both online and local deals. While some online deals are technically online-only, we wanted to include them because many retailers will honor them if you ask. Local deals, on the other hand, are really easy to redeem: Just show your phone screen, and retailers can scan the barcode directly.
The only complication is with old barcode scanners which use an actual laser. Lasers have trouble with the glass screens of phones, so the checkout staff at some stores might have to type in the information manually.
Things start to get really interesting when you walk into a Best Buy (and many more stores, soon!). We’ve developed a proprietary location tracking system which uses a number of signals to find out where you really are. The heart of the system is the GPS tracker on your phone, but we also take into account information like your travel vector, speed, and what we know about neighboring locations.
We’ve combined this with our custom location database. When we first started mapping stores, we faced an unexpected challenge: addresses are really bad for knowing where things are really located. For example, a big-box retailer’s address might be for the main entrance to a shopping mall’s parking lot, while the actual store is half-a-mile away! We had to create a system to correct these issues, and are working to build a more accurate location database for hundreds of thousands of locations.
Since we know where you are, we can offer custom features when you enter the store. At Best Buy locations, we show in-store deals, hours of operation, and open box items. Open box items are returned products which are available at a big discount.
The most important action happens when you start using RedLaser in the store. Most of our users, we’ve discovered, would be thrilled if the store’s price was the best option — or even close to the online price! When you scan a product in a store, we give retailers a chance to put their best foot forward and show you all the information which might make you choose their product, and to simplify your shopping experience.
We include every discount, and show the up-to-date price and your total savings. This lets you quickly make sure you’re getting the store’s fully discounted price. We also show warranty information, since this is an important differentiator — many cheaper items online, particularly for electronics, are “gray market” and don’t include full manufacturer warranties, and we also show other items that pair really well with the product you’re looking at.
If you are researching a camera, for example, we’d show you the perfect memory card, spare battery, and bag for the camera — and all those items would be available in that very store!
Our in-store functionality has been covered by Internet Retailer, RetailNetGroup, and TechCrunch.