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When do people shop with RedLaser?

Published on | By Miles Skorpen and Chris Wang

RedLaser product views by day: RedLaser is primarily used on the weekends, when people flock to stores to make big purchases, like electronics and appliances. Tons of our users, however, still see RedLaser as part of their week-day shopping routine, in trips to the grocery store and gas station.

RedLaser product views (local time): We took our product view data, and localized the time (so we’re comparing 1PM in New York to 1PM in Los Angeles). RedLaser is most heavily used between noon and 5PM — which surprised us! Since this data covers all days of the week, we thought we’d see more activity after typical working hours.

This probably partially reflects that 45% of our users report using RedLaser to shop from home or the office — not just when they’re in a store. This is made possible by our powerful keyword and image search features, which provide access to our catalog of prices.

 


Android users are more likely to scan soda and cigarettes than their iOS peers

Published on | By Miles Skorpen

When people download RedLaser, their first inclination is to scan the closest product with a bar code. Our database records of first scans then gives a picture of what our users have close at hand upon first getting the application. The categories aren’t big surprises — sodas, media (like books and movies), cigarettes, and electronics.

However, we have been surprised to find that these first scans vary dramatically between our two largest platforms.

Google ChartGoogle Chart

Android Initial Scans

Android users, we’ve discovered, have cigarettes and soda as 57% of their first scans, while those categories only make up 29% of the first scans for iOS users — instead, vastly more likely to scan electronics and twice as likely to scan media — particularly games and movies.

While within these categories, similar items are popular, we did notice one other important difference–soda preference. Android RedLaser users not only prefer soda, they prefer more sugary sodas compared to their iOS-using peers.

SSR* iOS Android
1 Coke Coke
2 Diet Coke Mountain Dew
3 Mountain Dew Pepsi

* SSR: Soda Scan Ranking