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Creative marketing from Scott Blake

Published on | By Miles Skorpen

Hitman: Mobile & Street Art Collide from New Science Agency.

The New Science Agency is at the cutting edge of marketing. For a recent campaign to promote Square Enix’s new Hitman video game, they turned to Scott Blake, an artist known for creating fascinating portraits using a collage of UPC codes, and created an unusual mural for downtown San Francisco.

While creating the artwork, the Agency assessed most available scanners, and concluded that RedLaser simply worked better than the competition. Kyle Mortensen, the CEO + Creative Director at New Science Agency, told Creative Guerrilla Marketing that “Red Laser seems to be the best app by far for scanning any barcodes, period.”